Trusted by global brands to deliver value at speed from marketing, data and technology.
Loop Horizon is a professional services company, providing support to large brands as they transition to a data-driven marketing future.
With specialists in Digital, Data & Analytics, Martech and Marketing, the Loop Horizon team are all ex-client side and, having delivered data-driven marketing before, enables clients to deliver more, faster and avoid missteps.
What makes us special
Client-Side Experience
Our people are all client-side experienced practitioners – we’ve been in your shoes and understand your challenges.
With extensive specialist knowledge covering all key areas, we generate confidence, accelerate progress and ensure you avoid missteps.
Bridging The Divide
Our Marketing Services teams understand tech & data. Our Tech & Data teams understand Sales & Marketing.
With our ability to translate, combined with commercial pragmatism, we provide the oversight and glue to ensure successful delivery.
Tailored for you
We are experts in helping you define what you need for success. We have the experience to recognise the shape, and the expertise to refine for your bespoke needs.
Our flexible deployment model means you only need to engage where you have gaps in what you need to deliver, now and as those needs change over time.
Our areas of expertise
Our experts are set up to reflect your organisational structure to maximise effectiveness and empathy as they work with your teams
Marketing Services
We help clients make the changes required to achieve data-driven marketing goals combining enhanced data & technology with a customer-centric marketing strategy.
From marketing strategy, segmentation, planning, activation & performance, we support your Marketing team to accelerate value delivery and embed longer-term data-driven marketing change.
- Measurement & Attribution
- Customer Value Strategy
- Test & Learn Activation
- Embedding
- Maturity Assessment
Technology & Data
We make sure you have the right data and technology ecosystem to deliver your business objectives, driven by your priority use cases and ready for future evolution.
We work across your ecosystem, from core CDP and Single Customer View capabilities out to all the execution channels – and all the interconnects between.
We take a pragmatic approach reflecting your priorities, from optimizing what may already be in place to supporting best-in-class Data and MarTech solutions.
- Data & Technology Architecture
- Single Customer View
- CDP
- Marketing Technology
- Applied Data Engineering
Digital
We enable the full potential of your digital data using industry-leading tools to extract data that you can activate to drive revenue and marketing efficiency.
We generate actionable data to turn your digital analytics function into a real revenue generation lever for your business, driving real business value. And make sure you do it in a compliant, privacy conscious manner.
- Privacy & Compliance
- ID Resolution
- Data Layer & Tag Management
- Creation, Collection & Optimisation
- Reporting
We make value happen
Typically, we help clients deliver value in one of 3 ways:
Make big investments with confidence
We are experts in guiding your transformation plans, and understanding the difference between in theory and in practice. We understand your unique needs, and alongside our extensive experience, can ensure your stakeholder expectations are consistently met and your investment is a success story – not a costly mistake.
Unlock opportunities through data-driven understanding
Better data collection & connection enable a better understanding of your customers and business performance. Reveal hidden insight and back your instincts with enhanced analysis. Understand where and when to deploy improvements and go forward with confidence.
Accelerate direct P&L benefit
We specialise in unlocking the full potential of your marketing ecosystem by accelerating the end-to-end process, avoid frustrations between marketing and tech and ensuring your data & technology capability generates value at scale and pace.
What our clients say
"Loop Horizon worked with Virgin Atlantic and our partners to deliver platform analytics which supports our business objectives. The Loop team provided confidence and experience in this area and gave our project the momentum necessary.
The approach delivered via working with Loop Horizon has enabled Virgin Atlantic to build our new platform with customer intelligence at the centre."
Loop Horizon worked with our teams to bring our digital behavioural data, the Adobe Analytics clickstream, into Microsoft Azure & Snowflake. Their approach to understanding our requirements and enabling the necessary technical work has been highly effective.
We are now moving towards having omnichannel data with which we can orchestrate communications and build increasingly valuable customer relationships.
"Currys selected Loop Horizon to support in delivering our omnichannel ambitions. As Currys looked to reimagine how we deliver customer and employee experiences across digital & physical settings, we needed a partner who understood the complexity of our data architecture and how it is used to drive decision making and personalisation.
Loop Horizon is providing essential omnichannel analytics and technology expertise, enabling us to deliver our objectives in the short and long term. "
"Excellent partners in our marketing transformation"
"GSK has been working with Loop Horizon to deliver omnichannel personalisation and marketing automation to better engage customers Both the Loop Horizon team and their approach have been highly effective and they have been excellent partners in our marketing transformation."
“Thanks a lot for the work done on this project, exactly what we needed and delivered with great clarity and transparency.
(I can say by now, as usual )… Looking forward to our continued partnership.”
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