Bridging the gap between marketing and data
We make sure you have the right data and technology ecosystem to deliver your marketing business objectives, driven by your use cases and ready for the future.
We take a pragmatic approach, from optimizing what may already be in place to supporting best-in-class Data and MarTech solutions.
CDP Strategy
We prepare you for success, guide you through deployment, and equip you to drive and scale success.
Our teams are experienced in delivering CDP integrations from client, vendor and implementation partner perspectives. We understand the critical success factors for a successful CDP deployment and generating enduring value.
We believe in meeting you where you’re at in your customer data transformation. We have modular approach, and could support you at any stage of your journey:
Foundation
Ensuring that you select the right approach & platform; with plans across technology, data, people and processes.
- Readiness Assessment and Early-stage planning
- Scoping & Low-level planning
Deployment
Everything you need for an effective CDP launch from data collection to activation
- Implementation
- Vendor Roll-out management
Evolution
Maximising your CDP utilisation to continuously grow ROI & deliver business value
- Platform and ways of working adoption
- Capability development
What we can help you with
CDP Implementation
We setup, connect and optimize and your CDP to your data, engagement platforms and analytic tools and design an operating model to enable you to deliver on your use cases and get maximum value from your CDP
Personalisation
We can help you implement and optimise tools for personalisation, as well as supporting you in building the right operating model for experience build and measurement. We can build the experience for you also.
Data Architecture
We design the current and future data components your organisation needs - mapped back to your use cases and as well as being ready for future demand
See how we work
Discovery
A rapid period of assessment with stakeholders to deep dive into current issues; align on objectives and use-cases; establish success criteria; identify key data, systems and other key client stakeholders and agree on delivery governance.
Strategy & Planning
Design, refine and agree over-arching approach and plan for delivery in agreement with key stakeholders and reach a sign-off for implementation.
Implement
Build, test and release agreed solution.
Activation
Using agreed use cases, build the campaigns or journeys to meet the agreed objectives and measure their impact.
Embedding
Provide training, agree ways of working and any Ops Model changes with client teams to ensure they can successfully operate independently.
Handover
Provide full documentation / playbook to support in life.
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