UK Cookie Compliance

Tags and Cookies – Deployed before User Consent

At Loop horizon, we take a keen interest in cookie / tag compliance. It’s one of the many areas where we support clients; helping them adhere to regulatory requirements and to their own data privacy standards, to mitigate brand and regulatory risks.

Developments in late 2023 and early 2024 from the UK’s Information Commissioner’s Office (ICO) – writing to 53 of the UK’s top 100 websites to warn of enforcement action if they did not make changes to their cookies to comply with data protection law – make this all-the-more relevant.

Very few brands are deliberately breaching the rules - they are customer centric and want to do the right thing for their customers… but mistakes can creep in over time, and occasionally things might be pushed over the edge to gain some short-term trading benefit.

The ICO is doing its role here, acting as the watchdog to make sure no-one strays over the line - intentionally or not. Often the biggest challenge is knowing if you are over the line - risking the attention of the ICO and potential addition to their watchlist.

Prompted by this, we wondered what the current state-of-play was in terms of tag and cookie compliance in the UK. To that end, we decided to scan over 160 homepages for brands who operate in the UK, covering the majority of the FTSE 100 (focusing on their customer-facing websites rather than corporate sites where possible) and a range of other interesting brands and industry sectors.

Our scan goes under the hood to answer whether companies are tracking users before they’ve had the chance to reject.

Download our whitepaper to learn more:

• Understand the current state of tag and cookie compliance in the UK.
• See the results of our scan of over 160customer-facing websites for major brands operating in the UK.
  • Overall chart-view of all domains scanned
  • Two specific deep-dive examples
  • Industry sector specific charts
• Learn about the latest developments from theUK's Information Commissioner's Office (ICO) and the risks of non-compliance.

You can also request a FREE tailored report to understand how your website compares, with a deep-dive into your tag and cookie compliance performance, to help you understand your current-state, and give actionable insight into areas for improvement.

Please fill in our download form to receive the whitepaper and give us your preferred URL (optional) if you would like to receive your free report.

Download here