Digital transformation for a global pharma company
Client Situation
A pharmaceutical company with a yearly revenue of c$30 billion was undergoing a swift global expansion and committed to a substantial digital transformation initiative aimed at enhancing connections and coordination in Healthcare Provider (HCP) and Patient experiences.
The program commenced with pilot launches in the United States and Spain within the first year; by the second year, the program's scope extended to encompass the entire European Union and four additional countries in Asia and South America.
Loop Contribution
Loop Horizon deployed a specialised group of strategists and product experts who functioned as Subject Matter Experts (SMEs) within distinct channel capabilities such as email, marketing automation (SFMC), Veeva CRM, CIAM, HCP Portals, CDP, Data & Analytics, and NBA.
Collaborating closely with local brand teams across diverse country affiliates, the team systematically pinpointed impactful journeys for Healthcare Providers (HCPs) and patients which were then meticulously executed, tailored to local requirements.
Client Results
The client successfully achieved their commercial objectives by pursuing new growth avenues, optimising operational efficiency, and facilitating enhanced productivity through their comprehensive omnichannel strategy.
This encompassed the implementation of a novel commercial operating model that effectively addressed staffing deficiencies, formalised agile methodologies across different teams, and effectively introduced advanced omnichannel capabilities across more than 13 countries.
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