Driving New Data Capability Adoption - International Events Organiser
Client Situation
One of the biggest international networking, conference, and events organisations in the FTSE100 set out on a bold digital transformation journey to standardise their technical capabilities and revolutionise the way they bring in, serve, and monetize both new and current customers.
The customer needed help educating the customer success and product teams, supporting and enabling business units, ensuring the adoption of new digital capabilities, driving audience development, and enabling business units to adopt a new data and capability enabled way of working in order to carry out this transformation.
Loop Contribution
Assisted in navigating a complex technological & data infrastructure when implementing Treasure Data CDP
Completed a Maturity Assessment & Capability Audit to define CDP integration & activation roadmap
Working with individual business units, drove audience segmentation & use-case definition, prioritisation (based on estimated business value) and initial activation go-live
Established measurement and Test & Learn frameworks to enable commercially focused Marketing activations & data-driven insights, leading to continued improvement cycles
Provided technical expertise to connect CDP to Web Personalisation capability and train internal teams on ongoing maintenance
Client Results
Enabled the clients Local Marketing Teams to drive increased business value through advanced Marketing activations.
Practical training, campaign builds & activations, as well as iterative strategies, securing the adoption of newly built capability
6 different business units activated and now utilising data and capability as part of their BAU Marketing approach
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