Migrating a large UK utilities company to GA4
Client Situation
Our client, a global petrochemicals company, were in the process of being sold. They therefore needed to move from the parent group’s instance of Adobe Analytics and Adobe Launch (tag manager) to GA4 and GTM in a very tight timeframe.
Loop Contribution
Reviewed the existing Adobe set up and re-factored the tag implementation to account for differences between Adobe Launch and GTM, and the solution design and marketing channel set up, to account for differences between Adobe Analytics and GA4
Audit of the use cases to recommend the ideal GA4 implementation
Re-factored the data layer to unlock key GA4 functionality
Client Results
Migrated from Adobe to Google within allocated time frame (4 weeks)
Maintained core reporting and analysis capability
Unlocked advanced GA4 features
Deployed GA4 configuration tailored to business requirements
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