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Why most martech RFPs fail and how to get vendor selection right

Why most martech RFPs fail and how to get vendor selection right

The martech RFP process is long, complex and often flawed. Focus on these key areas to make smarter technology choices.

Technology
26 Mar
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Maximising your investment: The missing use cases

Maximising your investment: The missing use cases

Discover why companies can easily miss out on half the potential ROI from their data & technology investments

Technology
26 Mar
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Is having a CDP in general more important than selecting the right one?

Is having a CDP in general more important than selecting the right one?

The pros & cons of taking action vs taking time

Technology
28 Jan
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You Toolkit for Navigating MarTech Stack Transformations

You Toolkit for Navigating MarTech Stack Transformations

Top 10 To Dos Across Technology, Data, People & Process

Technology
26 Sep
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When should you consider a Composable CDP?

When should you consider a Composable CDP?

When does deploying a Composable CDP make sense as opposed to buying a packaged one.

Technology
16 Aug
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Key learnings from a decade of data & digital transformations

Key learnings from a decade of data & digital transformations

How to elevate good intentions into a great programme

Technology
7 Jun
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Loop Horizon is a professional services company, providing support to large brands as they transition to a data-driven marketing future.

With specialists in Digital, Data & Analytics, Martech and Marketing, the Loop Horizon team are all ex-client side and, having delivered data-driven marketing before, enable clients to deliver more, faster and avoid missteps.

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